Steps Initiatives - Access to Healthy Foods
To reduce the incidence of obesity and type 2 diabetes in Clark County by assuring access to healthy food options that are affordable, nutritious and culturally appropriate throughout the community.
Title: |
Fit Pick™ Healthy Vending Campaign |
Audience: |
Vending Sites, Vending Operators, and General Community. |
What: |
The Fit Pick™ sticker system developed by the National Automated Merchandising Association (NAMA) was adopted to identify healthier vending snack and beverage products. The Steps team partnered with NAMA to create a website (www.fitpick.org), toolkits and collateral materials to promote and educate the public and vendors about Fit Pick™. The tool kits, which provide a step-by-step guide for implementing and promoting healthier vending, targeted four distinct audiences: worksites/community organizations; schools; vending operators; and community-wide initiatives. By the program's launch week of April 14, 2008, Fit Pick™ was fully installed in all vending machines at four Steps partner organizations in Clark County. A county-wide media and direct mail and e-mail blitz was conducted to publicize Fit Pick™. A ribbon-cutting ceremony to unveil Fit Pick™ and a new era in vending featured addresses by local dignitaries at which they expressed their support for healthier vending options as another step in creating a healthy environment in Clark County. The National Automated Merchandising Association notified the media and news of the launch was carried by major publications and websites across the country. The Fit Pick™ logo and announcement of the launch flashed six times during rush hours on the Jumbotron screen in Times Square, New York. |
Result: |
Within two months of the initial Fit Pick™ launch:
|
